How it Works

Submissions and voting are now open. Submissions AND voting close Tuesday, January 10th.

Innovators submit a great idea that will change the future of marketing research and consumer insights.
The market research industry votes on the ideas that have merit.
Five finalists (and possibly a couple of wildcard entrants selected by the judging committee) are selected to pitch their ideas to a panel of judges at Insight Innovation eXchange Europe 2017 during a formal judging session open to all attendees at the conference.
The winner gets $20,000, mentoring, fame and exposure to potential funding partners.
The industry benefits from a great new solution that improves how companies understand consumers.

In this round, we’re giving new innovators the opportunity to submit their concepts for a crowdsourced round of voting. Past participating companies have seen their businesses accelerate due to their involvements in the Insight Innovation Competition, resulting in funding, partnerships, new clients, and global brand exposure.

  • $20,000 cash award.
  • Exposure to large international audience of potential prospects, funding partners, independent venture capitalist and angel investors.
  • An invitation to present at the next Insight Innovation eXchange.
  • An interview to be posted on the GreenBook Blog, viewed by 36,000+ industry professionals per month.
  • An opportunity to work with successful senior leaders within the market research space.

The Insight Innovation Competition is collaborating with the Lowe’s Innovation Lab to help competition entrants gain awareness within a broad consortium of global brands.

All participating companies will be vetted for inclusion in the Lowe’s Innovation Lab program. Selected participants will gain guaranteed organic funding through pilot programs with program partner companies, as well as access to acceleration resources for marketing, strategy, finance, and business development. In addition, all companies will be vetted for inclusion in the Ricoh Innovation Accelerator, an investment and business accelerator program focused on developing new technology solutions that can be applied to a host of business issues, including marketing insights.


The company presenting the idea must be in business and the concept must be within the public domain already. You must be able to share your idea publicly. We’re not responsible for IP protection.
Your company must be majority privately held. Angel seed funding is OK, but if you’ve taken outside investment money and do not have a majority stake left, this isn’t for you.
Your company can reside anywhere in the world, but it’s your responsibility to ensure that the legal and tax requirements of your home country are met.
It’s also your responsibility to get to the Insight Innovation Exchange event. A virtual presentation may be allowed under special circumstances, but it is less than ideal.

On February 20, 2017, as part of Insight Innovation eXchange Europe 2017, the finalists will present their concepts to a panel of judges comprised of sponsors of the competition in a live event. Each presentation will last 10 minutes: 5 minutes to pitch and 5 minutes for Q&A from the judges.The panel of judges will be moderated by Gregg Archibald, Senior Partner at Gen2 Advisors.

Using a 10-point scale for each category, judges rate each presentation on:

  • Originality of concept
  • Presentation quality
  • Market potential
  • Scalability
  • Ease of Implementation

On February 21, 2017 we’ll reveal the scores. The highest final score wins. The winner takes home the pot and chooses which of the judges they would like to engage with afterwards as a mentor.

Prize Sponsors
Technology Partner
Corporate Partners