One of our early users is a successful online gaming company. Despite strong loyalty and satisfaction among existing customers, the company was losing share of new subscribers to competition. The company's marketing manager saw the need to experiment with different introductory offers to find one that would optimise growth and profitability, but country regulations do not allow in-market testing of multiple concurrent offers in the industry. The circumstance called for simulated market testing.
The manager logged onto Conjoint.ly, specified parameters of the study in under 20 minutes, tested the survey with a small sample of respondents, sent out the survey link to several hundred prospects, and within 3 hours received a report that listed most successful features of introductory offers.
This quick turnaround helped the company refine its introductory offer in an agile manner and see an increase in subscriptions. The profitability model provided by Conjoint.ly helped the company understand the tradeoffs between market share gain and profitability and hence instill confidence from the finance team in the recommendations provided by the marketing manager.